How To Become A Freelancer In Pakistan: A Complete Guide

To start freelancing in Pakistan the first thing one needs to do is the scanning of the most in-demand spectrum in Pakistan.

It means that for the first step, one needs to choose a field out of the choices which are in high demand for freelancing skills.

1. Identify your skills:

  • Website content creation
  • Book Writing
  • Financial management
  • Video editing and design
  • Animation
  • Editing
  • Coding
  • Website design/web page development
  • Web App development
  • Project management
  • Social media marketing
  • Accounting services/Bookkeeping
  • Managing records
  • Assisting businesses
  • Giving advice/Advisory service
  • Data entry
  • Search engine optimization(SEO)
  • Data Analytics
  • and many more.

2. Create your portfolio:

Once a choice out of the above fields has been made the next step naturally would be to find a client who is in search of the services/skills you are out to sell. This exercise may be termed the marketing/publicity campaign of the freelancing skills you intend to sell. This is the time when you set out in search of potential clients in your target country which in this case is Pakistan.

After that, Build Your Profile in Different Freelancing Market place Which are:

  • Upwork
  • Fiverr
  • PeoplePerHour
  • 99designs
  • Guru
  • freelancer

3. Find Your Target Clients

The first step in making your presence felt is your entry on the social media platforms most used by Pakistanis. For the sake of convenience, the most used social media platforms by Pakistanis are listed below:

  • Facebook
  • YouTube
  • TikTok
  • Snackvideo
  • Twitter
  • Likee
  • Bigo Live
  • Instagram

While making a selection of social media platforms to declare your presence in the market you need to look at the number of Pakistani users visiting the social media platforms of your choice.

In order to use the above social media platforms for advertising your freelancing business a few tips are given below to get you going in the right direction not forget that millions of Pakistanis daily log onto facebook and a will to succeed is the only trait you need to get the clients you are looking for.


  • The services of a third party like Shopify can be hired to promote your freelancing business on Facebook.
  • You can create your own Facebook page.
  • Start making your own connections on Facebook. Invite all of your Facebook friends and other acquaintances to like and share your page. Ask them to comment as well.
  • Post content, video or a picture relevant to the skills/services you want to promote and sell.
  • You can join Facebook groups already engaged in the freelancing business or you can create your own Facebook group.


Remember that like Facebook millions of Pakistanis log onto youtube to watch videos on various topics. So do not forget to create your own tube channel with your own brand name to promote and sell your services as a freelancer. An Android phone is the only gadget you need to create your own youtube channel. Time is the only investment here.Do not forget to mention your youtube link on your Facebook page. You can hire the services of a third party to promote your youtube channel. The twelve best YouTube promotion services are:

  1. Prodvigate
  2. Viboom
  3. Media Mister
  4. Sprizzy
  5. Fiverr
  6. Video Promotion Club
  7. RNS Agency
  8. The Juss Russ
  9. YouGrow
  10. Use Viral
  11. Followers Up


Like the above social media platforms, TikTok is used by about 10 to 18 million Pakistanis daily. The promotion and introduction of business on TikTok is simple. Just set up a TikTok account and the rest is easy to follow.


SnackVideo is relatively a new enterat in the social media landscape and the number of users is comparatively significantly low when compared with those of Facebook and YouTube etc., however, the number of users has started taking off. Using the platform for promotion of freelancing business may prove productive.


Twitter is ranked number one in the category of news and is considered a niche platform. In Pakistan it is ranked among top 25 on the Apple App Store and is among 100 on the Google Play Store.Twitter is perceived to be a platform of the literate and the elite, reserved for high level conversation that influence policies in Pakistan.The number of daily active users of Twitter in Pakistan is over five million.

The interests of the Twitter users range across literature, travel, fitness, fashion, cinema, music, investment, automobiles, cooking and gaming.

Pakistani crowd on Twitter has a high disposable income and is affluent, literate, liberal, well-travelled and enlightened .Age bracket breakdown of Pakistani Twitter users is given below:

  • 18-24 years (31%)
  • 25-34 years (39%)
  • 35 + (30%)

Here are few tips to use Twitter for business purposes and make your presence felt.

  • Build your following
  • Monitor your competition
  • Set up a Twitter professional account

So do not miss the opportunity to go on Twitter to introduce yourself as a freelancer. It could be a great missing.


For freelancing business Instagram is en excellent option.It helps them in their search for hashtags. They can connect with other freelancers by commenting on their pictures and reaching out to them with a message.#FreelanceWriters, #FreelanceGraphicDesigers etc. can be searched very conveniently using the Instagram App.Connecting with potential clients, gaining feedback and clarity are a few of the advantages one can extract by the use of Instagram.

Applications to use for payments

Do not forget to build your profile as a freelancer on Upwork and Fiverr. Oh, yes what about money? Don’t worry, there are a number of reliable platforms available in Pakistan for freelancers to get payments from abroad for their work. A few of them are listed below:

  1. Payoneer
  2. Local Bank Transfers
  3. Service)
  4. TransferWise/Wise
  5. Skrill
  6.  Mobile Payments(EasyPay, Jazzcash, etc.)
  7. Raast
  8. NayaPay
  9. SadaPay
  10. SimSim


Starting a side hustle is easier these days thanks to the internet. But finding your hidden skills that can be useful for the freelancing world is a bit challenging. Then making money through it is even harder. The above-discussed points would be of great help for someone in search of good clients, or reliable freelancing jobs in Pakistan.

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